OUGD103- SFE improving the poster

I started by taking my own photographs of buildings in Leeds instead of using images on the internet, this way i can get higher resolution pictures and overall better quality.

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Desaturated images and cut on Photoshop.. Images to use!

I would like to create a 3d set using the buildings, creating the idea of exploring around Leeds!
i will use tab/ stands to stand up the buildings and create a 3d logo to add into the set...

It was quite difficult to get the lighting right as i was shooting it indoors, by using the tungsten light on the camera it neutralized the warm light of the room...

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OUGD103- SFE Poster

My idea for the poster is to get out and explore Leeds to find inspiration, in the poster i would like to show places and things in Leeds. I want to keep the colours relevant to the logo, possibly desaturated images so it is mainly blue and white, i feel that these colours relate to ideas, thought and inspiration. they are clean and important looking.

this was a quick idea, i found images of leeds on the internet and made this poster on photoshop. adding the logo to the image, change the colour.

although i think this looks professional i don't think it reflects my creative abilities, it only took 2hrs, i would like to create something by hand and photograph it ..take more time over it and think more creatively!

OUGD103- SFE Logo/Branding

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I think the blue and white are appropriate as they appear like sky which reminds me of thoughts, ideas, dreams, inspiration. also white and blue is used a lot in information graphics proving it is clear, mature and of a serious tone.

Experimenting with different brush strokes on illustrator, i think i like the logo below better as is has a softer quality.

OUGD103- SFE Rationale

BRIEF

How and where to find your inspiration

WHO NEEDS TO KNOW?

First yr graphic design students at LCAD

WHAT DO THEY NEED TO KNOW?
Open their eyes and take note of everything around them, keep a camera/ notebook with them at all times to capture pieces of inspiration. make them aware that inspiration isn't only found on the internet or in books it is all around them in everyday life.

WHY DO THEY NEED TO KNOW?

it is important for design context part of the course which has helped me with my ideas.

it will broaden their ideas and they will become aware of more things and how they can be useful sources of inspiration

WHAT WILL THEY RESPOND TO?

A book of images i have collated that have inspired me. people, places, books, films, buildings, objects, materials, patterns etc

WHAT RESEARCH IS REQUIRED?

an extensive collection of images of inspirational pieces. my inspiration. where others find inspiration.

OUGD103- Communication is a virus

How does it spread?

This was a collaborative project with Lizz Ibbotson and Ellie Neil-Mee

Our concept was  that people should give more.

our initial ideas were to base it on the giving more of yourself, more to society, to charity, giving love.

Our idea was that gifts shouldn't cost the world, giving is from the heart and a token of your love.

By giving more of ourselves we can spread positivity throughout society, the more we give the more we get back in return.

Gifts are given throughout the year Christmas, Birthdays, Easter, Mother/Fathers day, Christenings, Weddings

We started by sending out a questionnaire to see the issues with giving gifts.  Asking 30 people of mixed age, gender and social class.
How much do you usually spend on a gift?
£0-£10 = 6  £10-£20 = 16  £20-£30 = 5  £30-£50 = 0   £50-£100 = 2   £100+ = 1
What do you like to recieve as a gift?
Money= 10 Games= 0 Clothes/Jewellery= 10 Toilettries=  0 Handmade items= 10
Would you give gifts more if they cost less or were free?
Yes=22    Just the same as before=8
How does giving a gift make you feel?
Caring, happy, boosts self esteem, skint
How does recieving a gift make you feel?
Loved, happy, excited, special, important.


Thinking about our audience, who do we need to target?
people whilst out shopping, on the build up to christmas when money becomes an issue, children/ teens who can't afford presents, people who love crafting and homemade items

Asking a group of 30 Where do you get gifts from?

-shops =16

-internet =10
-ebay =3

-catalogues =1

-magazines
-carboot sales
-the market

(Insert 3 crit boards)
 What: Encourage people to give more without spending money
Why: Gifts spread happiness and shouldn't cost the world. We need to remember the true meaning of giving
Who: Mainly children and teenagers as this is the group hit hardest when it comes to money
How: Create shopping list style gift ideas, handouts and website
Where: On the main shopping streets on the lead upto Christmas then supported with a website for the rest of the year

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(Sketchbook pages)

Liz's illustrations of gift ideas

Handout- Birthday Ideas!

Outside

Inside

Website

....(Insert images)....

Business Card

(credit card size will fit into purse and remind you when you go shopping that you don't have to spend money)

Front

Back

OUGD103- InDesign

Paul Brandeth

Hometown- 

Mansfield, Nottingham

Studied- 

Btec Graphics

Likes- 

Tottenham Football Team,

Country walks,

Travelling,

Street Art,

Live Music,

Bright Colours Blue/Green

Dislikes- 

Leeds (not his true self here)

Main Interests- 

Travelling,

Wants to go Interailling around Europe to visit

Norways, Sweden, Berlin, Amsterdam, Barcelona, Italy, Latvia

Style of work-

Handrawn/ Handmade

In the interview Paul talked mainly about his interests to go travelling around Europe, i intend to create and article about Interailling, including important information he will need and highlighting the places Paul would like to visit.

Printmaking Workshop- Blenheim Walk

After doing the print elective i didn't think i had much more to learn about screen-printing, that was until i attended this workshop. Below are 4 different styles of screenprinting that we were able to sample in our workshop.

Halftone

Halftone is the repographic technique that simulates continuous tone imagery through the use of dots, varying either in size or in spacing.

Spot Colour

In offset printing, a spot color is any color generated by an ink (pure or mixed) that is printed using a single run. Creating blocks of colour with as many colours as you like, also the chance of overlapping colour to create new ones. You can also create a colour blend so more than one colour can be printed on one screen.

CMYK image

CMYK halftone

I always wondered how photo like images could be produced through screen printing and it was not as hard as i imagined at all. Thanks to Photoshop we are able to split any photo into Cyan, Magenta, Yellow and Key (black) images using the 'Channel' tool producing the 4 screens for our image! Using halftones (dots) it prints out in the same way a digital printer would create an image.

 I have already used spotcolour within my print elective and i think it works reall well for illustrative prints, i would love to try halftones, especially CMYK halftones as i think it creates a rich llooking print. I would like to experiment with the size and spacing between the halftones and what effect this would create.