I played around with the layout for the compliments slip, I quite like the idea of it being a portrait format as this parallels the design of the verticle patterns and I think it appears sleek and interesting.
again I will print the variations of patterns onto the reverse of the business cards to continue the branding throughout the stationary, I really like the idea of using portrait business cards, as this is the layout of the pattern. But I will experiment further before deciding on the final one.
I am going to mock this up before printing to see which stock will look better, sugar or brown paper.
I decided to go for warmer stocks as it has a warm, natural quality to the collection.
The New Mod bag will be printed on a bright white, and I will change the look book to this stock too as the New Mod collection has a crisp, sharp finish which would benefit from a clean stock.
I have kept the layout of the two bags consistent, the side panels displaying the imagery and the front displaying the collection name and topshop logo. Do I need to add A/W 11 to each bag too? If so should this be in Century Gothic font similar to the logo or should this be in the typefaces that I have made?