Friday, 5 November 2010

Interactive pack...

I have narrowed the list of objects down to 3.. these will be incense, a candle and a henna kit. I have chosen these items as i think they will be best to engage with the music on a personal level, i like the idea of masks and other lights and friend invites but looking at the Fever Ray artwork and listening to her music, i know from my own experience and that of others recorded in the research that this music is best engaged with in a more relaxing environment with a fewer number of people.

The branding will still reflect elements of the live show but i feel to go ahead with all elements of the live show would produce a product that is not Fever Ray, it would be too brash and loud.

I will also include a booklet of photography and a message from Karin!
I want the book design to include a mixture of photography from the live show and artwork also continuing and design i have created throughout the book and keeping with a chosen colour scheme.
The booklet must be creative, personal and informative on what the pack entales.

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