I chose cadburys as the opposite product, one that doesn't suit the type as everyone knows the type to be a script type, very flowing and decorative.
Using the info given make a list of hierachy and put the info into a 60mm x 30mm ad for yellow pages.
Homework
Bring in hard copy A4 Journal for 27.01.11.
Analysed, written and explored.
Collected and understanding.
Collect 6 product names that function well and 6 that don't, font, weight, size, case.. (colour).
Key characteristics, personality, what does it say.
How could it be improved?
Collect 4 pieces of hierachy info from yellow pages, 4 good and 4 bad!
