Rationale:

For this brief I have chosen to design for the food retail industry, focusing mainly on food packaging and store interior.

I have chosen this brief as it is another retail brief and will give me more experience in the design for retail sector which is the area I aim to go into. Due to this it will give me another piece for my portfolio and allow me to explore into food retail which is something I have never delved into before therefore broadening my knowledge of the retail industry.

I have decided to design for a café instead of a restaurant as this enables me to focus on food packaging which is a strong interest of mine, as well as looking at store interior and how the design can continue through other means.

I have decided to keep the project type based as it makes the brief more specific and allows me to direct my design ideas straight away. I have never designed for food before and would like to experiment with how food and type could work together.