Wednesday, 27 April 2011

Selecting a Brief Workshop

5 Briefs chosen- Reasons why


The Body Shop- 
Retail, Packaging, Working with an existing brand, structured brief, creating an experience
Mutton Quad- 
Food/ Retail industry, creating an experience, 
Fedrigoni- 
Audience being Fashion Industry, Crafting, Editorials
78rpm -mp3- 
Music industry, personal experience, retail item, music videos
Dixon Baxi- 
motion graphics, idents...


I AM AWARE OF WHAT DRAWS ME TO BRIEF, EITHER THE SUBJECT BEING RETAIL/ FASHION/ FOOD, OR THE ABILITY TO PRODUCE AN OUTCOME FOR SALE IN THESE INDUSTRIES. ALSO PACKAGING/ INTERIOR AND (THE OFF ONE OUT) MOTION GRAPHICS. ALSO I LIKE VERY RIGID BRIEFS AS I FIND THIS ALLOWS ME O BE MORE CREATIVE, THE IDEA OF AN OPEN BRIEF SCARES THE HELL OUT OF ME... TO BE FRANK.


Refining the briefs:


The Mutton Quad-
Subject: Food/ Retail, Small cultured arty cafes
Problem
Product
Range
Media


The Body Shop-

Subject: Ethical retail cosmetics
Problem: 
Product
Range
Media


Fedrigoni-

Subject: Fashion Industry, Publising
Problem
Product
Range
Media



78rpm-mp3-

Subject: Song writing, Personal experience, 
Problem
Product
Range
Media



Dixon Baxi-

Subject: Entertainment TV
Problem
Product
Range
Media






No comments:

Post a Comment