Saturday, 15 October 2011

BRIEF 2 UPDATED


BA (Hons.) GRAPHIC DESIGN
LEVEL
06
 Module Code 
OUGD301

Semester

 Module Title

Doc. Code
OUGD301



Brief/Session/Document Title
TOPSHOP Aut/ Win 11


Brief
Develop identity and look books for the 4 Topshop Aut/ Win 11 collections.
BAVARIA
GLAM ROCKETTE
NEW MOD
PRIM & POLISHED


Background / Considerations

Inspirations for collections, moodboards,
LAYOUT needs to reflect each collection.
Typeface, colour palatte and stock to suit each collection.
Needs to reflect the collection.

Mandatory Requirements
Deliverables

Needs to keep with Topshop’s brand and audience 16-35 women fashionable, keep uptodate with trends. Needs to work both as a group and clear separate collections




4x identities for collections
4x A5 16 page lookbooks
4x Swing Tags
4x Collection Signage
4x Bag Designs
4x Web proposals
Studio Deadline
Module Deadline

4weeks


16th December 2011

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.


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