OUGD102- 100. Collect> Categorise> Communicate

For the 100 brief i based my research on clocks, this is because i like clock rooms, collections and styles of clocks, i like to see how they have developed through time, how time came about, how/ why we record time, what we do with our time. During my research it was sometimes difficult not to go too deep with some of the research, especially when it came to the scientific side of time.

100 Objects

The objects i collected were mainly clocks and watches, but i also looked on other ways of recording time such as calenders, diaries, journals. I also collected clock parts and mechanical pieces. 

-i really liked comparing the watches within my collection, it was interesting to see how many styles i had and which watch belonged to which person.

100 Facts

The facts i collected were a mixture of my own facts (primary research) such as what i do with my time, how many clocks i see in a typical day. Secondary research found in books and on the internet such as scientific facts on measuring time, time zones, history of measuring time, dates in time.

100 Opinions

I found opinions the easiest to collect as i constructed a questionnaire to find personal opinions on time, i tried to avoid the obvious questions and ask more abstract questions such as:

What does time look like?

What does time smell like?

What does time feel like?

What does time sound like?

I got some very interesting answers to these questions, it was interesting to see the contrast in answers such as... what does time smell like? new books/ mould

100 ways to categorise
-Colour
-Material
-Size
-Purpose
...

As i started researching further into clocks i decided to expand my research into clock and watch parts, i found it very interesting to see what was inside a clock, what was making it tick! After a Quicktime/ Final Cut workshop i developed a quick film to show a watch being built beginning with the seperate watch parts then the watch being put together then it starting to work.
Stills from the short animation...

Designing watch parts...

I designed all the parts using illustrator, they are all to actual size and are of different styles and materials.

Watch Straps

Watch Faces

Watch Hands

Swatches. I wanted to collect material and colour swatches to show what is available for the watches to be made in. It allows the watch to be more unique and the customer the ability to personalise the watch further.

Collection 100. Photography

Objects

People

Words

Places

Textures

OUGD102 What if?

This was a group brief in which we had to find and solve a problem in Leeds. This problem had to be derived from similarities found in our categories:
memories
change in time
historic vs modern
playing around
childish
outdoors
rural and home backgrounds
leeds


A lot of our categories were to do with time so we started to research into the history of Leeds to see how it had changed which led us to looking into social attitudes to Leeds between the younger and older society. Mainly researching what new students thought of Leeds and whether they knew any of the History of the city. We found that students knew a lot about nights out, shopping etc. but not a lot about things going on out of Leeds city center. This information was not being targetted at the students where as flyers for nights out were being handed out to them everyday.


From the information collected in a questionnaire we researched and gathered together information on events in Leeds. We decided to narrow the search to Art events and to specify the target audience as Leeds Art College first years only, this was based on the results from the questionnaire. 


The tourist center in Leeds and the Leeds Live it Love it website also contained all of this information but it was not being reached by the students so our plan was to draw out the information needed and delivery it straight to the students.

We did a survey to see how students would rather receive information and e-mails scored highest so this is the way in which we would get people interested. A website would be an excellent way of presenting and updating the information although this has shown through the city council website that it doesn't work. Due to this we have developed a Facebook page instead, nearly all students have a Facebook and check it frequently so this information would be seen daily/weekly.

Although our outcomes worked and had the desired affect on the students i feel that our project was not strong enough... was it really an issue? I think we could have picked a greater issue to deal with which would have allowed us to in turn create a stronger outcome.

OUGD101 No News Is Good News- Message & Interpretation... Improved

 

 

These are the final resolutions to the Message & Interpretation brief, after the excellent feedback from the mail shot i decided to follow the colour and stock through to the posters. I think it works really well, the more muted red and cream paper have a richer quality and balance out the business of the posters.

OUGD101 No News Is Good News- Message & Delivery

Continuing on from the work on 'No News Is Good News' we has to create a mail shot to send out to suitable, specific audience to either Inform, Instruct, Persuade or Promote.

From the feedback i gathered on the message and interpretation it was very apparrent many people did not know who Terry Gilliam was, because of this i have chosen to promote his new film to gain recognition of his work.
I wanted the piece to be interactive and creative allowing the recipent to develop their own imagination which is one of Gilliams main targets from his own work.

Sketchbook pages

Final Piece

 

 

 

  

The mailshot was an invitation to a private showing of his new film 'The Imaginarium Of Doctor Parnassus, i was very specific with the recipents of the invitation, targetting people that would appreciate and understand his work and explore it.

I tried to keep the mailing list to the same theme as the invitation, using the same stock, colours, type and images.

OUGD101 No News Is Good News- Message & Interpretation

Working with the research collected on Terry Gilliam our brief is to create 3 posters 2:1 on A3 paper using only 2 colours and 1 stock. I must convey and interpret a message through a series of 3 posters, the message must be a.. Statement Of Fact..which is

Terry Gilliam has directed 17 films

1 Type poster, 1 Image poster, 1 Type and Image poster.

I started by looking at the style of his work, illustration, animation, themes in films. I researched fonts used for the titles of his films and tried to match them up as close as possible. I thought this could be a good foundation to build a type based poster upon.

i

I gathered the titles of all the films he has directed from the research in the last part of the brief and chose the corresponding type, a played around alot with the layout of the type on the page to see how they would best fit together. I liked the idea of a mix of font and size.

Following on from the pure type poster I have selected the most interesting typefaces to create Gilliam's name with, i would like to add to this to turn it into a type and image piece. I like the message that is conveyed through this, the imagination makes gilliam.

Image only poster, i wanted to express Gilliams style of illustration and crazy animation, i did this by collecting images from his films, drawing them then scanning them in and playing with the layout to place them together.

Sketchbook planning pages...

 

 

The feedback from my work was very negative, the message was not clear enough and they didn't like the style in which i had worked in. I do agree with the piece being unclear but i think that is because it was looked at by the wrong audience... these pieces are targetted at people who know of Gilliam and his work and it promotes his other films and his imagination. The style of his work is pretty crazy, lavish colours and psychedelic which i think i have displayed well in the posters.

I thought that the list of films would identify what/ who Gilliam was.. Monty Python and Fear and Loathing were big clues to what the posters were about, especially with the illustrations too but only a certain audience would pick up on this.

I chose to develop my statement of fact as i didn't have enough information to work with and it would give the reader more to work with so even if they didn't know who he was they knew he has something to do with film.. it is now

Terry Gilliam has directed 17 films won 3 baftas  and 11 academy awards.

I have also decided to go back to the list of symbols and images and see which ones i could use to simplify the piece as the feedback was that there was too much going on in the piece it was visually busy and difficult to interpret.

This are my improved pieces.

OUGD101 No News Is Good News- Research

I chose the headline

AND NOW FOR SOMETHING COMPLETELY FAMILIAR...

from the Idenpendant newspaper, this article was about the 40th anniversary of Monty Python.

Research into Monty Python... Furthur Research into Terry Gilliam.