Wednesday 26 May 2010

OUGD103- InDesign Layouts and Final

Info (300 words)

Paul Brandreth- BA Graphic Design
An insight into the young designer and a year of creative type


This young emerging talent started studying Btec in Graphic Design in Nottingham where he found a passion for the subject and took his studies further to gain a place on the BA Graphic Design course at the well established College of Art & Design in Leeds. Here he has studied a broad range of styles and media and his work has become directed to packaging and especially type.
His style has become focused on hand drawn illustrative type influenced by his passion for music, travel and street art which is reflected in his work. He has developed an interactive, playful alphabet of his own typography which connects together by hand to make a string of letters. The letters are 3D and made from card covered with graffiti, illustrations and images expressing his personality making his work very personal.
“I find hand drawn type so inspirational, I love how no two designs can ever be the same. Its so unique and personal!”
Influential designers in his life are
Stylefile Magazine for ideas with type and editorial layouts, Vladstudio and Julia Sonmi Heglund for creative illustrative type. Paul is also very interested in Street Art, the graffiti artist ‘Rime’ has influenced him a lot as a designer as it too is very personal –tagging creating their own identity and is very elaborative type.
Paul’s most recent pieces show how his style has developed and how he has become more professional. His range of fast food posters show a comprehensive understanding of illustrative type, which he has gained throughout year 1. They are fun, playful and appropriate for the subject also his skills on Photoshop have aided him with the professional appearance of his work.

Images to include
Portrait of Paul taken from Facebook
3 fastfood type posters- Paul's work
connected alphabet- Paul's work


work of other type designers that Paul likes

Layout designs
I have written about Paul as a Graphic Designer, talking about his work, his influences and interests.
It reminded me of articles on designers in magazines such as Grafik, IDN and Computer Arts.
Because of this i will research those layouts as i would like to achieve a similar look
Clean, fresh, professional!
9 Layout ideas similar to Graphic Design Journals
Paul mentioned he liked bright colours especially blue and green, although i would like to keep the colours quite simple i will use one colour for details then either black or grey background with white type for the main text.
i cut and pasted some text from magazine of similar size to show how it would work
i would like a fun creative font for the headline as it links with the idea of hand drawn type/ graffiti art
for the main body of text i will use a simple, clear rounded font... helvetica nueue?

Final double page spread
showing grid and layout lines- normal view
final bleed view

I'm really happy with the final layout, it took a long time to design but i think it has paid off as it looks really professional and basing my layout on those from graphic magazines has allowed me to create the look of a designers profile.

OUGD103- Type and Grid

Measuring Type

-Pica em the size of a letter m at 12 pt in any typeface
-em the size of a letter m at any size in any typeface
-ligatures join awkward letters such as ff

To measure the size of any letter, go from the top of the ascender to the bottom of the descender. Then to measure the leading go from the bottom of the descender to the bottom of the next lines descender.
I pushed myself further with the letterpress to create a piece of text of both horizontal and verticle alignment aswell as two different sizes



Marking Grid Layouts


Looking at good layouts


Improving a double page spread
i have chosen this layout as i think it is quite plain and basic also i LOVE florence and the machine!!!
i started by measuring the type and marking the grid

My 18 Layouts
 
On the second sheet i highlighted the red in the image as her hair is a very strong colour and could dominate the whole piece. Looking back on my designs i feel as though i could have been more creative with the layouts although i am happy with my final decision.

Final Layout

OUGD103 Time Management

I have compiled a body of work showing my time management for module OUGD103, this consists of Course calender, Briefs, timetables, things to do, deadlines and workshops. Constructing a plan really helped me to keep on top of my work.

Activities!

Uni
Briefings
Crits
Tutorials
Taught Sessions
Workshops
Blog
Research
Design Practice
PPD evalutaions
Trips/ Visits

Domestic
Food Shopping
Laundry
Cooking
Cleaning
Washing
Tidying

Social
See friends and family
shopping
days/ nights out
holidays
occasions


In the average week at uni i spend

Tuesday 25 May 2010

OUGD103- SFE Final Pieces

Here are my final pieces for Speaking From Experience
I have made 6 products
-Packaging
-Postcards
-Poster
-Stickers
-Small Book
-Website

Packaging made to look like a hardback book with screenprinted logo in gold
Contents of packaging.. A2 poster, 50 inspirational postcards, task book, 'I'm Inspired' stickers and information.


Wednesday 19 May 2010

OUGD103- SFE 50 Images of Postcards

Throughout the length of the project i have collected images of inspiration in Leeds, ranging from objects to patterns, type and shape. Here are my final 50 to make into postcards:

Unfortunately i was unable to print off all the postcards as it would cost too much, i got in touch with a printer in leeds and the minimum i would be able to print was 500 postcards for £80. This is for one design and as i have 50 individual postcards i am unable to get them printed. Instead i have printed off 10 using the college printers to show what they would look like and i have included my images on a contact sheet and here on my blog to view.