OUGD103- Don't Panic 'VOGUE'

Don't Panic is a unique free publication found in carefully selected independent shops, bars, universities and art spaces.

This weeks brief was to enter a live design competition by Don't Panic, every poster issued by this company has been designed by the public based on a chosen word, entered in the competition and chosen as the winning poster. For this brief the word was 'Vogue', we were asked to design 30 visual variations and 3 final posters to choose from.

My first idea was to create illustrative type based on fashion and beauty so that the letters we made out of products, although this could have proved to be very successful i didn't have the time needed to deliver this idea. Instead i collected images from Vogue magazines and decided to follow the style of fashion illustrations, i wanted it to be stylish and sophisticated so i kept the colours minimal with subtle hints of skin tones.

 

  

 

After attending a crit both the students and i chose the last composition as they liked how the faces are arranged closely together and direct your eye down the page to the type.

OUGD102 Photoshop ..10 Postcards

 

  

  

  

  

  

  

  

  

 

OUGD102- 100. Collect> Categorise> Communicate

For the 100 brief i based my research on clocks, this is because i like clock rooms, collections and styles of clocks, i like to see how they have developed through time, how time came about, how/ why we record time, what we do with our time. During my research it was sometimes difficult not to go too deep with some of the research, especially when it came to the scientific side of time.

100 Objects

The objects i collected were mainly clocks and watches, but i also looked on other ways of recording time such as calenders, diaries, journals. I also collected clock parts and mechanical pieces. 

-i really liked comparing the watches within my collection, it was interesting to see how many styles i had and which watch belonged to which person.

100 Facts

The facts i collected were a mixture of my own facts (primary research) such as what i do with my time, how many clocks i see in a typical day. Secondary research found in books and on the internet such as scientific facts on measuring time, time zones, history of measuring time, dates in time.

100 Opinions

I found opinions the easiest to collect as i constructed a questionnaire to find personal opinions on time, i tried to avoid the obvious questions and ask more abstract questions such as:

What does time look like?

What does time smell like?

What does time feel like?

What does time sound like?

I got some very interesting answers to these questions, it was interesting to see the contrast in answers such as... what does time smell like? new books/ mould

100 ways to categorise
-Colour
-Material
-Size
-Purpose
...

As i started researching further into clocks i decided to expand my research into clock and watch parts, i found it very interesting to see what was inside a clock, what was making it tick! After a Quicktime/ Final Cut workshop i developed a quick film to show a watch being built beginning with the seperate watch parts then the watch being put together then it starting to work.
Stills from the short animation...

Designing watch parts...

I designed all the parts using illustrator, they are all to actual size and are of different styles and materials.

Watch Straps

Watch Faces

Watch Hands

Swatches. I wanted to collect material and colour swatches to show what is available for the watches to be made in. It allows the watch to be more unique and the customer the ability to personalise the watch further.

Collection 100. Photography

Objects

People

Words

Places

Textures

OUGD102 What if?

This was a group brief in which we had to find and solve a problem in Leeds. This problem had to be derived from similarities found in our categories:
memories
change in time
historic vs modern
playing around
childish
outdoors
rural and home backgrounds
leeds


A lot of our categories were to do with time so we started to research into the history of Leeds to see how it had changed which led us to looking into social attitudes to Leeds between the younger and older society. Mainly researching what new students thought of Leeds and whether they knew any of the History of the city. We found that students knew a lot about nights out, shopping etc. but not a lot about things going on out of Leeds city center. This information was not being targetted at the students where as flyers for nights out were being handed out to them everyday.


From the information collected in a questionnaire we researched and gathered together information on events in Leeds. We decided to narrow the search to Art events and to specify the target audience as Leeds Art College first years only, this was based on the results from the questionnaire. 


The tourist center in Leeds and the Leeds Live it Love it website also contained all of this information but it was not being reached by the students so our plan was to draw out the information needed and delivery it straight to the students.

We did a survey to see how students would rather receive information and e-mails scored highest so this is the way in which we would get people interested. A website would be an excellent way of presenting and updating the information although this has shown through the city council website that it doesn't work. Due to this we have developed a Facebook page instead, nearly all students have a Facebook and check it frequently so this information would be seen daily/weekly.

Although our outcomes worked and had the desired affect on the students i feel that our project was not strong enough... was it really an issue? I think we could have picked a greater issue to deal with which would have allowed us to in turn create a stronger outcome.

OUGD101 No News Is Good News- Message & Interpretation... Improved

 

 

These are the final resolutions to the Message & Interpretation brief, after the excellent feedback from the mail shot i decided to follow the colour and stock through to the posters. I think it works really well, the more muted red and cream paper have a richer quality and balance out the business of the posters.

OUGD101 No News Is Good News- Message & Delivery

Continuing on from the work on 'No News Is Good News' we has to create a mail shot to send out to suitable, specific audience to either Inform, Instruct, Persuade or Promote.

From the feedback i gathered on the message and interpretation it was very apparrent many people did not know who Terry Gilliam was, because of this i have chosen to promote his new film to gain recognition of his work.
I wanted the piece to be interactive and creative allowing the recipent to develop their own imagination which is one of Gilliams main targets from his own work.

Sketchbook pages

Final Piece

 

 

 

  

The mailshot was an invitation to a private showing of his new film 'The Imaginarium Of Doctor Parnassus, i was very specific with the recipents of the invitation, targetting people that would appreciate and understand his work and explore it.

I tried to keep the mailing list to the same theme as the invitation, using the same stock, colours, type and images.