Letterhead

I want the patterns to continue through the stationary, I like the idea of duplex printing the full pattern onto the reverse of the letterhead. 

Compliments slip

I played around with the layout for the compliments slip, I quite like the idea of it being a portrait format as this parallels the design of the verticle patterns and I think it appears sleek and interesting.

KOKET business card

Open publication - Free publishing - More brief 1

Open publication - Free publishing - More brief 1

again I will print the variations of patterns onto the reverse of the business cards to continue the branding throughout the stationary, I really like the idea of using portrait business cards, as this is the layout of the pattern. But I will experiment further before deciding on the final one.

Waven Development

Open publication - Free publishing - More live brief

Final Bag Designs

The Bavaria name needs moving down slightly

I am going to mock this up before printing to see which stock will look better, sugar or brown paper.

I decided to go for warmer stocks as it has a warm, natural quality to the collection.

The New Mod bag will be printed on a bright white, and I will change the look book to this stock too as the New Mod collection has a crisp, sharp finish which would benefit from a clean stock.

I have kept the layout of the two bags consistent, the side panels displaying the imagery and the front displaying the collection name and topshop logo. Do I need to add A/W 11 to each bag too? If so should this be in Century Gothic font similar to the logo or should this be in the typefaces that I have made?

Topshop Bag

For the Bavaria Bag I have chosen a floral print out of the range of clothing to work with. I will select colours from the typeface I have created to use within the floral pattern.

Front of bag

Tag idea?

I like the pattern and stitched font together but I will have to experiment with the colours more to see whether it is readable when printed.

Bag Development

I have developed some ideas for bag packaging... I quite like the designs with the identity on the front and the imagery down the side, I think it looks more subtle and modern.

Bavaria A2 Poster